SkiWashington.com using truck based billboard

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I was extremely disappointed to see that SkiWashington.com and the Summit at Snoqualmie were advertising on a mobile truck based billboard which I followed through downtown rush hour traffic yesterday afternoon.

It seems completely incompatible with SkiWashington.com and it's industry members professed "green commitment". If this form of advertising is deemed particularly necessary Perhaps purchasing advertising space on buses would be more appropriate, particularly at a time when our state transit systems are struggling for funding?

Maybe some of you feel like commenting to the above email list?